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Beacon — social media

Your posts, pollinated.

Plan a month of social posts in an afternoon, not at midnight. Beacon plans, writes, approves, publishes and measures your posts from one calendar. AI drafts each one from your own material in the style of each network, and every post is checked before it goes out.

A honeybee flying in to land on a bright sunflower
Photo: Boris Smokrovic / Unsplash

Beacon

Show up every week without living on social.

AI that sounds like you

Posts are written from your project’s own context and documents, not generic filler, with a native version for each network.

Plan the month at a glance

Month, week and day views. Click any day to draft a post, or fill a range with drafts in one go.

Nothing goes out wrong

Eight preflight checks run before every send, from a live account connection to links that actually resolve. No “oops, wrong link” sequel post.

Write once. Fit every network.

Start from a plain-language prompt or a blank draft. Beacon writes a separate version for each network, with its own length, tone and hashtag conventions, grounded in your own documents. Publish to X and LinkedIn today, and draft for Instagram, Facebook and TikTok with their real limits.

  • Smart send times place posts at the hour your own posts have performed best.
  • Link tagging adds UTM tags to every link automatically.
  • Automations can post your news headline the moment it changes.
Two butterflies on purple meadow flowers
Photo: József Szabó / Unsplash

Approvals without the chase.

Set up an approval chain with named approvers at each stage. Reviewers approve or request changes with a note, comments stay on the post, and an audit log records who did what and when.

  • Your own rules, from banned phrases to required disclaimers, checked before every send.
  • One project per client. Accounts, voice and approvals never mix.
  • Never sent twice. If one network fails, retry just that one.

Before every send

  • Account connected and token live
  • Within the network’s length limit
  • Required disclaimers still in the copy
  • Every link resolves

See what worked. Do more of that.

Analytics shows impressions, engagements, engagement rate and clicks by network, campaign and theme, pulled from the networks themselves. Save reports and export them as CSV for your team or your clients.

  • Honest numbers. A metric a network does not report shows a dash, never a fake zero.
  • Three report templates: performance, campaign wrap and executive summary.
  • Pair it with Echo to see the replies each post started.

Reports, ready to send

  • Performance: every post, every network
  • Campaign wrap: totals by campaign
  • Executive summary: totals by network

Replaces a social media scheduler and the per-client seats that come with it — Beacon is included in every plan, with as many projects as you have clients.

Works together

Make it, post it, hear what people say.

Every app shares your files, your brand and your customers, and Odin works across all of them.

Try every app free for 14 days.

One account, every app, and $5 of AI usage to start. Set up in minutes; cancel any time before the trial ends and you pay nothing.