3:13Episode 1 · Brand Studio
Building a Brand That Trusts No One
From a sketch to brand v1.0 in Brand Studio: the logo concepts, the palette, the look and the cynical voice, through to approval.
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Case study · PaidFor.ai
PaidFor.ai shows who paid America’s elected officials and how they voted: their donors, the money set beside their votes, and a cited source for every single figure. Nonpartisan by design, free to use, and built 100% with VeraGen.
100% built with VeraGenNonpartisan “follow the money” research · paidfor.ai
Case Study: PaidFor.ai on YouTube
Nothing staged: each episode is recorded in the real product as the company is built. 4 episodes so far, 12 minutes.
Episode 1 · Brand Studio · 3:13
Building a Brand That Trusts No One
From a sketch to brand v1.0 in Brand Studio: the logo concepts, the palette, the look and the cynical voice, through to approval.
The playlist
3:13Episode 1 · Brand Studio
From a sketch to brand v1.0 in Brand Studio: the logo concepts, the palette, the look and the cynical voice, through to approval.
3:45Episode 2 · Data Management
The data model in Data Management: the entities, the sources register (FEC, Congress.gov, Open States, state portals) and what is covered.
2:42Episode 3 · Tellagent
The daily Tellagent automations that gather the public records: a run end to end, records with timestamps, and failure alerts.
2:13Episode 4 · Chimp
Chimp writes the spec from the brand and the data model, then designs the site, including the citation component.
More episodes are on the way. Follow the playlist on YouTube to see each one as it lands.
What PaidFor.ai does
Politics runs on claims. PaidFor.ai runs on records. Look up any federal official and see who funded them, how they voted, and the public filing behind every number on the page.
Pick your state on the map or search by name to see the people who represent you.
Campaign money from the FEC’s public filings: totals, PACs and the organizations behind them.
Donations and voting records side by side, with the method published. Patterns, never accusations.
Every number carries its source: the published records to download, or a link to the state’s own portal where a state holds them back.
A sources chatbot answers questions from the records themselves, not from opinion.
No paywall, no ads and no sponsored officials. A donate page, to help cover the servers and the public data, is opening soon.
How it was built
Here is which VeraGen app built each part of PaidFor.ai, and the episode that shows it.
The logo, the palette and the dry, skeptical voice. A blue P, a red F and a purple lens.
The data model and the sources register (FEC, Congress.gov, Open States and more), the published method and the runbooks.
Daily jobs that collect officials, donors and votes from public records, with a timestamp on every record and an alert when a run fails.
The site spec, the design in the brand, the build story by story, and QA against every acceptance criterion before release.
The donate page and its checkout, built and tested in Mercato. Real donations open soon.
The results
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